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In our alternatives series, we help buyers identify the differences between Contento and other well known CMS' so you can decided which will be the better fit for your business.

Looking for an Alternative to Webflow?

Webflow is an increasingly popular CMS for those on their upgrade path from a starter website builder like WordPress, Squarespace or Wix. It is a drag-and-drop no-code website builder platform which enables website designers to create beautiful websites. 

However, it can be pretty technical (especially for those who lack HTML / CSS experience) and like any builder you are constrained in what you can build. Bridging the gap between the builder (web designer) and those responsible for ongoing maintenance (often the marketing team) can also lead to frustrations after the site is handed over.

Contento vs Webflow

Contento is a Headless CMS 100% focused on websites (most other Headless CMS promote omnichannel content delivery as a key feature). Webflow is a visual web design tool and hosting offering that represents a popular upgrade choice for those looking to upgrade from a basic site builder like WordPress, Squarespace or Wix.

Finally, by way of a reminder SaaS applications are always changing so some of the issues listed below may be addressed after the guide was published (October 2023).

The following represents some key areas to consider when evaluating upgrade options.

1- Content Management

With a Headless CMS the primary purpose is content management as the design is separated or decoupled and is managed and maintained through a separate interface. So with a Headless CMS like Contento the marketing team (often entrusted with site maintenance and management) have access to content via the CMS. Whereas with Webflow the design and content management are housed under the one roof. There are of course Pro’s and Con’s with both approaches and thus you need to be clear on what are the primary features you want the marketing team to have access to. With Webflow you can easily make design changes, however, the interface can be overwhelming to non Webflow trained team members. With a Headless CMS like Contento design changes need to be routed through a front end developer. 

This thus needs to be a considered decision based on factors like in-house skillset as well as an assessment  of the importance of design and brand integrity at your company? If it is important you may thus want to ensure junior marketing team members are not using Webflow to make any major design decisions. With a Headless solution the design is not the responsibility of the marketing team using the CMS to manage the site.

2- Ease of Use

Ease of use is one of the main areas Webflow falls down. The learning curve is steep and the site can be difficult to manage and maintain without a dedicated Webflow freelancer or external agency supporting. 

Headless CMS can also be difficult to use especially amongst those solutions focused on the enterprise end of the market as they continue to pack new features in. 

One of the main bases for differentiation for Contento compared to other Headless providers is the focus on usability for non-technical users. And this is the crux of pretty much every CMS on the market (other than say Squarespace or Wix) - they all like to promote the idea that non-technical users can manage and maintain the website after launch, when the reality tends to be quite different.

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Contento content editor and live preview

3- Scalability

Like WordPress, Webflow is better suited to smaller and medium websites, as it is not optimized for scalability (be that in terms of traffic, user numbers or content). 

Thus, if you are planning on accelerating your online capability with additional content, hires or expectations relating to lead generation capability you may want to future-proof your CMS by opting for a Headless CMS.

4- Development and Maintenance

Given the technical nature of Webflow we’ve rarely seen successful in-house management of it within a marketing function. You are thus reliant on an external provider be they a freelancer or agency to manage the site and to create new pages (as an aside we’ve previously collaborated on multiple successful projects with Rob Turlinckx a specialist Webflow developer).

With a Headless CMS backed website you’ll also need access to a front end designer/ developer to help create new pages. However, unlike Webflow it is not a specific product specialist you need - any front end developer familiar with the “Jamstack approach” to building websites should be able to maintain your site.

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JAM Stack architecture

5- Integrations

A Headless CMS is an API-lead approach to managing content thus it is easy to integrate with 3rd party applications. 

Various tools like Zapier can be used to connect Webflow with various 3rd party tools and applications.

6- Security

Headless CMS vendors like Contento, offer a more secure platform than most traditional CMS applications by dint of their architecture (use of API’s between enterprise grade applications).

Webflow outlines its security credentials via its security page and includes references to its SO 27001 credentials as well as compliance with GDPR and CCPA. It also advertises built-in features including SSO, SSL certs and two-factor authentication (2FA). 

7- Cost

CMS pricing is always challenging when it comes to CMS selection. Webflow offers 5 tiers from Free to Enterprise. Navigating through the tiers is complicated. The same challenge applies when it comes to selecting a Headless CMS also. It is one of the things we at Contento are working hard on simplifying. 

However, the relationship between a CMS pricing plan and the total cost of ownership can vary greatly. Part of the decision relates to the likely trajectory of the website. Is it likely that there will be significant changes to the site over the next few years - be they design changes or new pages needing to be added? A second key question relates to who will be responsible for maintenance. With a Headless CMS there is a chance that an in-house developer will be able to assist. However, it is highly unlikely an accomplished Webflow developer will be working in the marketing (or product) function.

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Webflow vs Headless CMS

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Our customers say it best

Kevin Magee CTO, Zyte

Kevin Magee

CTO Zyte

One of our goals was to ensure our Marketing team was not held up by the Engineering team on a daily basis. We achieved that and empowered Marketing to maintain the site at a speed aligned to our business requirements. Content creation and Engineering have been decoupled.
Philipp Maucher Chief of Staff & SaaS Network Ireland Coordinator

Phillip Maucher

SaaS Network Ireland Coordinator

We moved from Wordpress to Contento and have been delighted with the move. I no longer have to get developers to update the site - I reckon it's reduced my site 'admin time' by over 70%.
Ryan Crowley, CEO of Kore Systems

Ryan Crowley

CEO Kore Systems

The migration to Contento was seamless - the results have justified the decision to replatform to Headless.
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Making the Switch to Contento is a Breeze

We offer migration support from many of the other well known platforms. Get in touch to talk to one of our technical team.

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Frequently asked questions

Where does Webflow work well?


Where does a Headless CMS work better than Webflow?


What is the main attraction of using Webflow?


What is the main disadvantage of Webflow?


Where can I learn more about the differences between Contento and Webflow?