Marketing
This article explores how much a new website costs - by outlining some of the key drivers of costs including the choice of who you use to build it.
Your marketing team is planning a new website. Here are some of the topics you should discuss with them before they commence the project.
For VCs and private investors, investing in B2B SaaS and tech companies, building a new website should represent a key early decision for the CEO when it comes to deploying capital.
Running more than one CMS is becoming an increasingly common phenomenon. This short article outlines why this is common and how you should approach this issue.
The CMO role is a demanding one. You tend to be spread thinly and thus it is difficult to stay abreast of the latest technological trends. Yet, when it comes to advances in Content Management Systems (CMS) you must stay on top of the shift away from traditional CMS to Headless.
Many web development agencies offer WordPress as their default CMS option. As this blog argues, it is time to diversify. Growing demand for features that WordPress can’t easily deliver means that Headless is exploding as a category. It is time for your agency to offer it as a choice.
Many Headless CMS providers trip clients up with complex pricing structures. This short article seeks to unpack the issue so you can make sense of what is going on.
Your B2B SaaS Homepage is the most important page on your website. This short guide outlines some of the key resources you can use to optimize it.
Headless CMS is a strange name for a fast growing category. In this short article we outline some of the resultant issues and suggest some more appropriate names for it.
This beginner’s guide to a Headless CMS helps to illustrate why they are taking off as a popular Content Management System choice by a growing number of companies.
Replatforming Your CMS is an undertaking that is due to a mix of push and pull factors. This article outlines some of the key factors as well as some of the things you need to consider.
Website updates and upgrades are particularly important for B2B SaaS websites. It is not simply a case of building a site and leaving it. Sites need to evolve to support ongoing lead-generation efforts.
It can be difficult to evaluate which Content Management System (CMS) is better for your needs. This article outlines the advantages and disadvantages of both providing you with some ideas from which you can make an informed decision.
This article provides an overview of the design elements needed to create high-performing B2B SaaS pages. The article discusses the key elements of a page, such as images, copy, social proof, calls to action (CTA), & positioning. The author also highlights the pages to focus on, including the home page, pricing page, blog page, and dedicated landing page for paid acquisition.
When it comes to growing and scaling websites, security increases in importance when evaluating which Content Management System (CMS) to deploy. Putting good practices in place is the first step, as many security breaches can relate to poor access management.
This blog will explore the link between Search Engine Optimisation (SEO) and Content Management Systems (CMS), specifically focusing on how a Headless CMS can lead to impressive SEO results.
Digital agencies should explore the fast growing category of Headless CMSs to assess if it could meet the needs of their client base.
When it comes to a Headless CMS for growing and scaling B2B SaaS startups, we believe that Contento will emerge as the most logical option. Enjoying the best of breed features you’d expect from a Headless CMS, married to features designed specifically with the needs of B2B SaaS startups in mind helps ensure that the choice is made a whole lot easier as the sole vertical offering in the CMS space.
WordPress is the world’s most popular Content Management System (CMS) with a purported 4 in 10 websites using it. However, as this blog will argue, WordPress is not a good choice for growing B2B SaaS companies with ambitions of taking their companies to the next level.
There are numerous areas that marketing teams look at to help improve lead generation. In this article, I argue that page speed is an oft-overlooked cause that should always be considered upfront.
For all the drivers to move to a Headless CMS, there are several drawbacks that you need to be aware of. They rarely get much coverage on the sites of the main Headless CMS providers for obvious reasons. The following list thus represents some of the main perceived drawbacks.
This article outlines the two main types of CMS and helps marketing leaders assess the differences so they can make more informed decisions as to which route to go down.
This short article outlines what messaging is, why it is important to get right, and why messaging should be front and center of any discussions relating to new website builds.
This article is designed to help marketers to better understand what are some of the key considerations you need to be aware of when considering a move to Headless and will help you to shortlist some options.
The Jamstack is a widely used cloud-native web development architecture for building modern websites including B2B and SaaS websites. While Jamstack websites don’t have to utilize a Headless CMS, it is an increasingly popular route.
This short guide outlines why adapting a structured content approach can help you scale more efficiently.
Working in marketing in B2B or SaaS is challenging at the best of times, but when it comes to managing a new website project it is never straightforward. After all, it can be a complex activity, with multiple actors and one that may only happen every 2-3 years.
For time-pressed CMO’s Headless CMS’s are likely to become more popular in the years to come. Understanding the advantages and disadvantages will be key.
The goal of this piece is to help you ensure that your SaaS content marketing efforts deliver results. Baking in strong SEO helps avoid that scenario. Neglecting the above will most definitely ensure negligible traffic.
The world of Content Management Systems is a crowded one. As Nick Huss claimed in his article How Many Websites Are There in the World, there are currently around 1.14 billion of which an estimated 197 million are deemed active.
This post outlines some of the key elements you need to consider to ensure your B2B SaaS Homepage is optimised to deliver on it's core objective (which is often lead generation).
There are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about.
This guide outlines a sales methodology that B2B SaaS startups can use as a starting point to create a robust sales process to support growth.
The world of B2B SaaS continues to explode. Yet, it is hard to believe that it is already over 10 years since Marc Andreessen famously claimed that “software is eating the world”.
As you look to migrate your website it is recommended that you utilise a checklist to cover off the main tasks associated with the project. The below list represents a good starting point so that you cover off some of the main tasks needed.