For VCs and private investors, investing in B2B SaaS and tech companies, building a new website should represent a key early decision for the CEO when it comes to deploying capital.
15 September 2023
The CMO role is a demanding one. You tend to be spread thinly and thus it is difficult to stay abreast of the latest technological trends. Yet, when it comes to advances in Content Management Systems (CMS) you must stay on top of the shift away from traditional CMS to Headless.
5 September 2023
4 minutes read
Many web development agencies offer WordPress as their default CMS option. As this blog argues, it is time to diversify. Growing demand for features that WordPress can’t easily deliver means that Headless is exploding as a category. It is time for your agency to offer it as a choice.
1 August 2023
It can be difficult to evaluate which Content Management System (CMS) is better for your needs. This article outlines the advantages and disadvantages of both providing you with some ideas from which you can make an informed decision.
10 May 2023
This article provides an overview of the design elements needed to create high-performing B2B SaaS pages. The article discusses the key elements of a page, such as images, copy, social proof, calls to action (CTA), & positioning. The author also highlights the pages to focus on, including the home page, pricing page, blog page, and dedicated landing page for paid acquisition.
2 May 2023
When it comes to growing and scaling websites, security increases in importance when evaluating which Content Management System (CMS) to deploy. Putting good practices in place is the first step, as many security breaches can relate to poor access management.
27 April 2023
Digital agencies should explore the fast growing category of Headless CMSs to assess if it could meet the needs of their client base.
9 March 2023
When it comes to a Headless CMS for growing and scaling B2B SaaS startups, we believe that Contento will emerge as the most logical option. Enjoying the best of breed features you’d expect from a Headless CMS, married to features designed specifically with the needs of B2B SaaS startups in mind helps ensure that the choice is made a whole lot easier as the sole vertical offering in the CMS space.
7 March 2023
WordPress is the world’s most popular Content Management System (CMS) with a purported 4 in 10 websites using it. However, as this blog will argue, WordPress is not a good choice for growing B2B SaaS companies with ambitions of taking their companies to the next level.
2 March 2023
There are numerous areas that marketing teams look at to help improve lead generation. In this article, I argue that page speed is an oft-overlooked cause that should always be considered upfront.
27 February 2023
For all the drivers to move to a Headless CMS, there are several drawbacks that you need to be aware of. They rarely get much coverage on the sites of the main Headless CMS providers for obvious reasons. The following list thus represents some of the main perceived drawbacks.
3 February 2023
The Jamstack is a widely used cloud-native web development architecture for building modern websites including B2B and SaaS websites. While Jamstack websites don’t have to utilize a Headless CMS, it is an increasingly popular route.
21 December 2022
Working in marketing in B2B or SaaS is challenging at the best of times, but when it comes to managing a new website project it is never straightforward. After all, it can be a complex activity, with multiple actors and one that may only happen every 2-3 years.
28 November 2022
The world of Content Management Systems is a crowded one. As Nick Huss claimed in his article How Many Websites Are There in the World, there are currently around 1.14 billion of which an estimated 197 million are deemed active.
18 November 2022
There are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about.
13 September 2022
As you look to migrate your website it is recommended that you utilise a checklist to cover off the main tasks associated with the project. The below list represents a good starting point so that you cover off some of the main tasks needed.
14 July 2022