From the blog

Replatform Your CMS - The Definitive Guide

Replatforming Your CMS is an undertaking that is due to a mix of push and pull factors. This article outlines some of the key factors as well as some of the things you need to consider.

Website Update - Upgrading Your B2B SaaS Website

Website updates and upgrades are particularly important for B2B SaaS websites. It is not simply a case of building a site and leaving it. Sites need to evolve to support ongoing lead-generation efforts.

WordPress vs Headless CMS - An Overview

It can be difficult to evaluate which Content Management System (CMS) is better for your needs. This article outlines the advantages and disadvantages of both providing you with some ideas from which you can make an informed decision.

Best B2B SaaS Page Examples - An Overview

This article provides an overview of the design elements needed to create high-performing B2B SaaS pages. The article discusses the key elements of a page, such as images, copy, social proof, calls to action (CTA), & positioning. The author also highlights the pages to focus on, including the home page, pricing page, blog page, and dedicated landing page for paid acquisition.

Headless CMS Security - An Overview

When it comes to growing and scaling websites, security increases in importance when evaluating which Content Management System (CMS) to deploy. Putting good practices in place is the first step, as many security breaches can relate to poor access management.

Headless CMS and SEO

This blog will explore the link between Search Engine Optimisation (SEO) and Content Management Systems (CMS), specifically focusing on how a Headless CMS can lead to impressive SEO results.

Headless CMS - The Perfect CMS to Help Grow Your Digital Agency

Digital agencies should explore the fast growing category of Headless CMSs to assess if it could meet the needs of their client base.

The Best Headless CMS for B2B SaaS

When it comes to a Headless CMS for growing and scaling B2B SaaS startups, we believe that Contento will emerge as the most logical option. Enjoying the best of breed features you’d expect from a Headless CMS, married to features designed specifically with the needs of B2B SaaS startups in mind helps ensure that the choice is made a whole lot easier as the sole vertical offering in the CMS space.

B2B SaaS Startups: It Is Time to Stop Using WordPress

WordPress is the world’s most popular Content Management System (CMS) with a purported 4 in 10 websites using it. However, as this blog will argue, WordPress is not a good choice for growing B2B SaaS companies with ambitions of taking their companies to the next level.

Is Your Content Management System Hindering Your Lead Generation Efforts?

There are numerous areas that marketing teams look at to help improve lead generation. In this article, I argue that page speed is an oft-overlooked cause that should always be considered upfront.

Site Speed and Headless CMS

When it comes to the benefits of migrating to a Headless CMS, performance is often cited as a primary driver. This short article outlines why this is such a crucial issue and explores how a Headless CMS delivers enhanced performance.

The Cons of Headless CMS

For all the drivers to move to a Headless CMS, there are several drawbacks that you need to be aware of. They rarely get much coverage on the sites of the main Headless CMS providers for obvious reasons. The following list thus represents some of the main perceived drawbacks.

Static Site Vs Dynamic Site - What are the Main Differences?

This short article outlines some of the main differences between static and dynamic sites.

Traditional Versus Headless CMS

This article outlines the two main types of CMS and helps marketing leaders assess the differences so they can make more informed decisions as to which route to go down.

Using B2B SaaS Copywriters to Improve Conversions

This short article outlines what messaging is, why it is important to get right, and why messaging should be front and center of any discussions relating to new website builds.

Using a Headless CMS for Your SaaS Website

When it comes to building a new B2B or SaaS website there are different routes you can go down. Replatforming is an increasingly popular part of most major website updates where migration to a new Content Management System (CMS) is included alongside visual identity uplifts and site refreshes. So what are the things you need to be aware of if you plan to go down this route?

Guide to Sourcing a Headless CMS

This article is designed to help marketers to better understand what are some of the key considerations you need to be aware of when considering a move to Headless and will help you to shortlist some options.

Webflow v Headless CMS

As companies grow and consider upgrading their websites, upgrading the CMS is often a part of the journey. This article helps you navigate whether Webflow or a Headless CMS is a better route.

The Jamstack and Headless CMS

The Jamstack is a widely used cloud-native web development architecture for building modern websites including B2B and SaaS websites. While Jamstack websites don’t have to utilize a Headless CMS, it is an increasingly popular route.

A Guide to Structured Content for Headless CMS'

This short guide outlines why adapting a structured content approach can help you scale more efficiently.

A Guide to Managing a New Website Launch

Working in marketing in B2B or SaaS is challenging at the best of times, but when it comes to managing a new website project it is never straightforward. After all, it can be a complex activity, with multiple actors and one that may only happen every 2-3 years.

The CMO’s Guide to Headless CMS

For time-pressed CMO’s Headless CMS’s are likely to become more popular in the years to come. Understanding the advantages and disadvantages will be key.

A Guide to SaaS Content Marketing

The goal of this piece is to help you ensure that your SaaS content marketing efforts deliver results. Baking in strong SEO helps avoid that scenario. Neglecting the above will most definitely ensure negligible traffic.

How is Contento Different?

The world of Content Management Systems is a crowded one. As Nick Huss claimed in his article How Many Websites Are There in the World, there are currently around 1.14 billion of which an estimated 197 million are deemed active.

Guide to Migrating off WordPress

The following guide outlines the steps you need to take if you are considering migrating off WordPress to a Headless CMS like Contento.

The Dangers of B2B SaaS Website Bloat

Read some of the common causes of website bloat for B2B SaaS companies and some tips as to how to address them.

What are the Key Benefits of a Headless CMS?

Headless CMS’ have been taking off in recent years and represent core building blocks for B2B SaaS scale ups like Intercom, Teamwork and Stripe.

Create a Winning B2B SaaS Homepage

This post outlines some of the key elements you need to consider to ensure your B2B SaaS Homepage is optimised to deliver on it's core objective (which is often lead generation).

The Definitive Guide to Building B2B SaaS Websites

There are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about.

Driving Growth at Your B2B SaaS Startup

This guide outlines a sales methodology that B2B SaaS startups can use as a starting point to create a robust sales process to support growth.

Hello World - Welcome to Contento

Read why we created Contento and why we believe Tech and Marketing leaders from B2B SaaS companies will find what we have created compelling.

The Growth of Vertical SaaS

The world of B2B SaaS continues to explode. Yet, it is hard to believe that it is already over 10 years since Marc Andreessen famously claimed that “software is eating the world”.

What is a Headless CMS?

This short blog outlines the evolution from classic content management systems towards modern-day Headless CMS stacks.

B2B SaaS Website Migration Checklist

As you look to migrate your website it is recommended that you utilise a checklist to cover off the main tasks associated with the project. The below list represents a good starting point so that you cover off some of the main tasks needed.